ISSUE 4 OCTOBER 2007 TIPS FOR SUCCESS When it comes to financial institutions, the promotional opportunities are virtually limitless. Here are five great applications for digital entertainment promotions. New Checking Accounts: Help banks reward customers who sign up for a new checking, savings or CD account with five free music downloads or cell phone entertainment credits. As an added incentive, you can also tie in a chance to win a free iPod or cell phone. Credit Card Applications: Digital entertainment makes a great incentive tool for credit card companies looking to sign up college students. Music download or cell phone entertainment cards can be given away as a thank you for students who have completed their credit card application and as an incentive for activating their card. Student Loan Applications: Savvy lenders have started using digital music and cell phone entertainment as a way to entice students to apply for student loans and complete the application process. Online Banking: Digital content makes an ideal incentive for banks trying to encourage existing customers to use their online banking services. To redeem their content, customers can first be routed to the online banking site, where they can receive a tutorial on the ease and convenience of the online services available. Investment Firms: Help investment firms encourage college students and young adults to attend planning sessions focused on saving by giving away music downloads and cell phone entertainment cards as attendee thank you gifts.